Carrots Marketed as Junk Food

   When baby carrot sales fell, Bolthouse Farms decided it was time to change things around. They put together focus groups to find out why this was. It was because people were buying regular carrots because they stayed fresh longer. This led to the decision to better market baby carrots.

   Bolthouse decided they wanted to market baby carrots as "junk food". They did this because everyone knows that vegetables are healthy and that junk food sells. They are packaging baby carrots like bags of chips in hopes of selling more.

   Branding and packaging has helped Bolthouse and other companies sell more baby carrots because they are giving people the idea that carrots are junk food. People are buying them for snacks now instead of health food.

   I think this idea of marketing carrots as junk food is great idea because people tend to buy more snacks and junk food than they do vegetables and healthy foods.