My Brand Identity

     For this project we had to create a brand identity for ourself. This is what I came up with. The colors were inspired by the cars and products of the late 50's and early 60's. I chose the font because it is thin, simple, and easy to read.
     Overall I think it has a simple and somewhat sleek look. I am pleased on how it turned out.

This is a Thank You card I designed in the IMDD class I talked about in my first post

Carrots Marketed as Junk Food

   When baby carrot sales fell, Bolthouse Farms decided it was time to change things around. They put together focus groups to find out why this was. It was because people were buying regular carrots because they stayed fresh longer. This led to the decision to better market baby carrots.

   Bolthouse decided they wanted to market baby carrots as "junk food". They did this because everyone knows that vegetables are healthy and that junk food sells. They are packaging baby carrots like bags of chips in hopes of selling more.

   Branding and packaging has helped Bolthouse and other companies sell more baby carrots because they are giving people the idea that carrots are junk food. People are buying them for snacks now instead of health food.

   I think this idea of marketing carrots as junk food is great idea because people tend to buy more snacks and junk food than they do vegetables and healthy foods.

Sponsorship and Marketing in the London Olympics

Is the age of social media threatening sponsorships? The International Olympic Committee (IOC) would say yes because they are causing it. They are trying to restrict what is posted on social media websites because it can jeopardize the companies that sponsor the Olympics.

This was all started because of the 1996 Olympics in Atlanta. Reebok was the official sportswear sponsor of the Olympics, but Nike made more through their marketing campaign. This comes back to brand equity and the halo effect, people are going to buy Nike over Reebok because Nike is considered the more well known brand.

This years Olympics, Nike has been referencing the Olympics with the slogan #MakeItCount. It is a great idea because it doesn't directly mention the Olympics but has the implied meaning.

I think that there shouldn't be strict laws protecting Olympic sponsors because people are going to support and buy from companies that they want to.